Born in Valencia in 1904, Aurelio Marcos Bartual was a very versatile person with great curiosity and a large number of many different interests. He studied Law in Madrid, where he obtained his degree in 1925, played football with the Real Madrid at the same time as Santiago Bernabéu and worked as a property developer (including some of the most emblematic buildings in Malaga of the first half of the 20th century). However, throughout his life his true passion was gemmology and jewellery, subjects he wrote about in several books and treatises of great interest.
It is thus not surprising that in 1942 this interest should materialise with the opening of an establishment devoted to the sale of watches and jewellery. In the decade of the 1950s the prestige of the jeweller’s grew thanks to the entrepreneurial character of its founder, who in 1962 was given the commission to design the trophy of the Costa del Sol summer football tournament organised by the Malaga football team C.D Málaga.
The trophy, which was financed by the Malaga City Hall, measured 1.20 m high, was made of sterling silver and enamel and cost 350,000 pesetas. Aurelio Marcos Bartual died in 1973 at the age of 68, leaving behind a thriving and well established business.
His son Aurelio Marcos García took over management of the company until the mid 1980s, when it passed to the third generation of the family represented by the founder’s grandchildren. In 2003 Joyería Marcos reinforced its commitment to quality by inaugurating a new store designed by the prestigious interior decorator Juan José Millán. Alongside a modern and contemporary look, the design maintained a style in harmony with the exclusivity of the pieces of jewellery and the watches displayed in its store windows. Five years later, the jeweller’s obtained the ISO 9001 quality certification which guarantees the excellence of the firm’s customer services.
At present, Joyería Marcos is the official distributor of the distinguished luxury brands Rolex, Breitling, Hublot, TAG Heuer, Tudor, Zenith, and most recently Omega.
Likewise, the firm is very active at a commercial level, having decided to diversify its offer and increase its market share by introducing new brands for which it is exclusive distributor. At the same time, it is known for participating actively in the organization of events and sponsorship of sports competitions, as well as for its support of social projects. In this sense, its cooperation in the last few years with charitable entities such as CUDECA (Palliative Care for Cancer Patients) of the Food Bank (Banco de Alimentos) is noteworthy.
* Article published in number 55 of the magazine MDT